Wednesday, March 2, 2011

Walter Benjamin, "The Work of Art in the Age of its Technological Reproducibility" (1939)

 traditional art
art in the age of reproducibility
aura
decay of aura
unique existence
("here and now")
mass existence
"authenticity"-originality
multiplicity
distance
closeness
ritual basis
political basis
cult value
exhibition value
contemplation
distraction [Zerstreung]
art absorbs viewer
viewer absorbs art
painting
architecture, photography,
film
masses react in hostility
masses react progressively
fascism
communism
aestheticizing of politics
politicizing of art

3 comments:

  1. A quick correction on the last few distinctions, I think...

    Both fascism and the aestheticization of politics (as well as Communism and the politicization of aesthetics) are enabled by technical reproducibility. This is why the change is, for Benjamin, profoundly ambivalent.

    ReplyDelete
  2. I see the differences but I think they have a diffuse barrier that allow them to fluctuate in both ages. For example, the notion of "aura": in the age of mechanical reproduction things still have an "aura" in some way, and for this, original masterpieces costs a lot of money and museums even cannot afford them (less their assurance)... Although it possibly is not the same aura as Benjamin is talking about (?)

    ReplyDelete
  3. @ theoriesbites: I think that this "new aura" that you speak of has to do with "La estética moderna como ideología para consumidores" (Canclini, 61)

    ReplyDelete